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Re/Max the Brand

About RE/MAX

40 Years of Outstanding Agents & Outstanding Results From a single office that opened in 1973 in Denver, Colo., RE/MAX has grown into a global real estate network of franchisee-owned and -operated offices with more than 90,000 Sales Associates. Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX. RE/MAX, LLC, the franchisor of the global RE/MAX network, is still based in Denver and led by its founders, Dave and Gail Liniger. Its parent company, RE/MAX Holdings Inc., is publicly traded on the New York Stock Exchange as RMAX. The system is still based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities and other competitive advantages. Customer service – built on a foundation of drive, experience and education – is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever. In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.

The RE/MAX Balloon

imagesCAHOKUAU It’s one of the most recognized corporate symbols on the planet, and understandably so. At seven stories tall, the RE/MAX Hot Air Balloon grabs attention wherever it flies. First introduced at the Albuquerque Balloon Fiesta in 1978, the balloon perfectly represented the RE/MAX network’s “Above the Crowd” commitment to quality. Today, the nearly 120 RE/MAX Hot Air Balloons in operation comprise the largest fleet on the planet. In logo form, the RE/MAX Balloon is even more prevalent. It adorns countless business cards, advertisements, vehicles, yard signs, billboards, websites, T-shirts – you name it. In other words, the RE/MAX Balloon is virtually everywhere, and when people see it, they think of the local RE/MAX agents they know.

RE/MAX RAP

The RE/MAX Story